Decision-making for New Product Development in Small Businesses

1st Edition

Mary Haropoulou, Clive Smallman

April 1, 2020 Forthcoming
Reference - 168 Pages - 37 B/W Illustrations
ISBN 9780367504120 - CAT# 374055
Series: Routledge Advances in Management and Business Studies


Available for pre-order. Item will ship after April 1, 2020
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What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn.

Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.

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