Data Mining for Design and Marketing

Yukio Ohsawa, Katsutoshi Yada

January 26, 2009 by Chapman and Hall/CRC
Reference - 336 Pages - 114 B/W Illustrations
ISBN 9781420070194 - CAT# C7019
Series: Chapman & Hall/CRC Data Mining and Knowledge Discovery Series

USD$109.95

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Features

  • Examines the unification of marketing and design as a new application domain
  • Reflects new research in subjective value creation, including how data mining and visualization are used in market dynamics
  • Analyzes human society to discover patterns in the business market
  • Presents communication mining tools for industrial designs
  • Uses social data to discover and design products and services
  • Covers traditional evaluation criteria, such as predictive accuracy and computation speed
  • Explores applications in online market analysis systems, website design, global teamwork projects, database retrieval, and e-commerce

 

Summary

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.

The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more.

Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses can better understand the behavior and needs of their customers.