Data Mining Mobile Devices

1st Edition

Jesus Mena

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Auerbach Publications
Published April 19, 2016
Reference - 328 Pages
ISBN 9780429097706 - CAT# KE78605

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Summary

With today's consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their customers desire.Data Mining Mobile Devices defines the collection of machine-sensed environmental data pertainin

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