Data Mining Methods and Applications

Kenneth D. Lawrence, Stephan Kudyba, Ronald K. Klimberg

December 22, 2007 by Auerbach Publications
Textbook - 336 Pages - 50 B/W Illustrations
ISBN 9780849385223 - CAT# AU8522

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Features

Drawing from finance, marketing, economics, science, and healthcare, this forward thinking volume –
  • Demonstrates how the transformation of data into business intelligence is an essential aspect of strategic decision-making
  • Emphasizes the use of data mining concepts in real-world scenarios with large database components
  • Focuses on data mining and forecasting methods in conducting market research

Summary

With today’s information explosion, many organizations are now able to access a wealth of valuable data. Unfortunately, most of these organizations find they are ill-equipped to organize this information, let alone put it to work for them.

Gain a Competitive Advantage

  • Employ data mining in research and forecasting
  • Build models with data management tools and methodology optimization
  • Gain sophisticated breakdowns and complex analysis through multivariate, evolutionary, and neural net methods
  • Learn how to classify data and maintain quality

Transform Data into Business Acumen

Data Mining Methods and Applications supplies organizations with the data management tools that will allow them to harness the critical facts and figures needed to improve their bottom line. Drawing from finance, marketing, economics, science, and healthcare, this forward thinking volume:

  • Demonstrates how the transformation of data into business intelligence is an essential aspect of strategic decision-making
  • Emphasizes the use of data mining concepts in real-world scenarios with large database components
  • Focuses on data mining and forecasting methods in conducting market research

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