Data Analytics Applications in Gaming and Entertainment

1st Edition

Günter Wallner

Auerbach Publications
July 4, 2019 Forthcoming
Reference - 288 Pages
ISBN 9781138104433 - CAT# K34974
Series: Data Analytics Applications

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Over the last decade big data and data mining has received growing interest and importance in game production to process and draw actionable insights from large volumes of player-related data in order to inform game design, to ensure customer satisfaction, to maximize revenues, and to drive technical innovation. This volume seeks to provide a comprehensive overview of data mining applications pertaining to various aspects of game production, including game analytics, games user research, and artificial intelligence. It covers topics such as player behavior analysis and profiling, retention analysis, visualization, as well as data-driven artificial intelligence and content generation.


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