Culture and International Business

1st Edition

Kip Becker

Published April 7, 2000
Reference - 174 Pages
ISBN 9780789009876 - CAT# HW13428

For Instructors Request Inspection Copy

was $50.95


SAVE ~$10.19

Add to Wish List
FREE Standard Shipping!


Management strategies to help you profit in the international realm!

What is the most effective way to help an expatriate employee learn to function in the host country? How well do we understand the formation and performance of multinational alliances? Should you threaten to sue your Chinese distributor, or is friendliness a better tactic? These questions are among the issues tackled in Culture and International Business, a practical look at a complex topic.

Increasingly, corporations and businesses are transnational or multinational in scope and culture in a way that was unimaginable a generation ago. Employees may be assigned to work overseas or deal with customers, suppliers, distributors, or factories across the globe. Even in domestic offices, employees from several different countries may work side by side. If you want your business to prosper in this new global economy, you must understand the effects of cultural differences on business practices or else risk making costly, potentially disastrous errors.

Culture and International Business offers practical ideas and tested research on such vital topics of concern as:
  • defining the moral, ethical, and legal implications of multicultural management
  • attracting and retaining key personnel
  • persuading employees in the host country to mentor an expatriate
  • overcoming divisive cultural differences
  • working within the guanxi relationship networks of China
  • creating sustainable development strategies
  • becoming aware of different attitudes toward change, gender, and risk-taking

    A genuinely multinational effort, the seven chapters of Culture and International Business were written by authors representing five nations on three continents. This important book is designed to help you understand a wide range of issues from several geographic areas that affect everyone doing business in the new global economy.


We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title