Cultivating a Digital Culture for Effective Patient Engagement: A Strategic Framework and Toolkit for Health-Provider Websites

1st Edition

Lorren Pettit

Productivity Press
January 27, 2020 Forthcoming
Reference - 144 Pages - 25 B/W Illustrations
ISBN 9780367024352 - CAT# K404742
Series: HIMSS Book Series

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Cultivating a Digital Culture for Effective Patient Engagement offers a strategic framework for healthcare provider websites in order to support patient engagement and connected health initiatives, to include detailed guidance on website form and functionalities.

Healthcare provider organizations can use its website to establish, encourage, and facilitate digital health norms for its care consumers in an effort to advance its patient engagement and connect health initiatives. The challenge for many organizations in realizing these ends is that patient engagement/connected health initiates are frequently developed and managed separate from the organization’s digital marketing efforts. This book recognizes this disconnect and advocates for a reimaging of healthcare provider organization websites based on strategic framework involving the following four domains: 1) orienting; 2) enlightening; 3) aligning; 4) personalizing.


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