Cultivating Copyright: How Creators and Creative Industries Can Harness Intellectual Property to Survive the Digital Age

1st Edition

Bhamati Viswanathan

Routledge
Published July 15, 2019
Reference - 234 Pages
ISBN 9781138477490 - CAT# K348434
Series: Routledge Research in Intellectual Property

USD$155.00

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Summary

Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and  patents, offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a greater ecosystem. Cultivating Copyright offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions: promoting richly varied artistic endeavors and supporting democratic flourishing.

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