CrowdRising: Building a Sustainable World through Mass Collaboration

1st Edition

Lorinda R. Rowledge

Routledge
June 20, 2019 Forthcoming
Reference - 272 Pages - 14 B/W Illustrations
ISBN 9781783533770 - CAT# Y367150

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Summary

Open innovation enabled through crowdsourcing is one of the hottest topics in management strategy today. Particularly striking – and of vital importance to the world – are the pioneering efforts to apply crowdsourcing technology and open innovation to solve social, environmental and economic sustainability challenges. CrowdRising sets out, as context, the daunting challenges and emerging shifts, then highlights the experiences of leaders and early adopters, identifies implementation guidelines, critical success factors and lessons learned, and finally projects where the field is going in the future. 

This book addresses the key challenges impacting organisations: What innovations will transform the system to one that advances global economic growth, drives human prosperity and replenishes the planet’s resources? What new, more sustainable ways to design, recycle, distribute or transport packaging could our company adopt? How could our company’s products be repurposed or applied to solve environmental challenges? This book profiles the initiatives of companies, NGOs and technology providers thtat are using crowdsourcing to develop solutions to global problems. The focus is on the applications of crowdsourcing for innovation, engagement and market intelligence.

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