Cross-Cultural Design for IT Products and Services

1st Edition

Pei-Luen Patrick Rau, Tom Plocher, Yee-Yin Choong

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CRC Press
Published December 4, 2012
Reference - 263 Pages
ISBN 9780429105906 - CAT# KE78057

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Summary

With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder t