Cross-Cultural Design for IT Products and Services

1st Edition

Pei-Luen Patrick Rau, Tom Plocher, Yee-Yin Choong

What are VitalSource eBooks?

CRC Press
Published December 4, 2012
Reference - 263 Pages
ISBN 9780429105906 - CAT# KE78057

For Instructors Request Inspection Copy

was $57.95


SAVE ~$5.80

Add to Wish List
FREE Standard Shipping!


With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder t