Creativity and Innovation in Business and Beyond: Social Science Perspectives and Policy Implications

1st Edition

Leon Mann, Janet Chan

Routledge
Published July 27, 2012
Reference - 286 Pages - 4 B/W Illustrations
ISBN 9780415648981 - CAT# Y143529
Series: Routledge Studies in Innovation, Organizations and Technology

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Summary

In many modern economies, creativity, the essential prerequisite for innovation, tends to be assumed or neglected while the catchphrase "innovation" dominates the field of business as the key to national performance and competitiveness. Creativity and Innovation in Business and Beyond illustrates the ways in which creativity spurs innovation and innovation enables creativity – not only in the realms of business and management, where the innovation is regularly acknowledged and discussed, but throughout the social sciences. With contributions from experts in fields as far-flung as policy, history, economics, economic geography, sociology, law, psychology, social psychology and education, in addition to business and management, this volume explores the manifold avenues for creativity and innovation at many levels including nation, region, city, institution, organisation, and team across a multitude of sectors and settings.

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