Creative Thinking and Brainstorming

1st Edition

J. Geoffrey Rawlinson

Routledge
Published April 28, 1986
Reference - 144 Pages
ISBN 9780704505438 - CAT# Y232216

For Instructors Request Inspection Copy

was $53.95

USD$43.16

SAVE ~$10.79

Add to Wish List
FREE Standard Shipping!

Summary

Brainstorming is probably the best known of all the techniques available for creative problem solving. This book, by one of the world’s foremost exponents of brainstorming, begins by identifying the barriers to creative thinking and showing how they can be removed. It goes on to set out systematic procedures for organizing effective brainstorming sessions, for evaluating the ideas produced, and for introducing the brainstorming approach into an organization. This is a highly practical book, illustrated throughout by examples drawn from the author's experience with nearly eight hundred groups of managers in four continents.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title