Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

1st Edition

Adam Harrell

CRC Press
Published September 1, 2016
Reference - 114 Pages - 22 Color Illustrations
ISBN 9781138847514 - CAT# 155520

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Summary

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. 

  • Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
  • Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
  • Develop the skills needed to communicate your ideas to a skeptical client. 
  • Learn how to more effectively manage your creative team.
  • And most importantly craft digital experiences that get results.

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