Creating a Business

1st Edition

Jenny van Sten-van't Hoff

Routledge
Published May 1, 2009
Textbook - 156 Pages
ISBN 9789001765002 - CAT# Y109437

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Summary

There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.

The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.

Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.

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