Corporate social performance has come of age. In a business environment characterized by its perpetual state of flux, the ability to recognize and react to global forces becomes paramount. The fallout of such rapid change - the fast-paced developments in communications and technology, the continual change to global markets, shifting demographics, the homogenization of personal values - have all contributed to the widespread new interest in issues such as ecology and environment, human rights and diversity, health and well-being, and communities. All of these issues are now potential liabilities for companies, and are very much back on the agenda for business. Once regarded as peripheral management concerns, they are now recognized as hard to predict and hard for business to deal with when they go wrong. This book offers an insight into how corporate social performance can be measured and why this is an important aspect of corporate social responsibility. Using detailed case studies, it provides readers with the foundations for understanding and applying corporate social performance, providing a stakeholder framework by which corporate social performance can be measured, alongside a detailed consideration of the value of different stakeholder measures. The book also applies this framework to new social accounting standards, enabling the reader to consider the validity and appropriateness of these standards. The increasingly important role of the internet for corporate social reporting is also considered.
Table of Contents
Contents: Corporate social performance and accountability; Business in society - ethics and stakeholders; Social accounting and stakeholder identification; Stakeholder performance measurement in theory; Value added analysis; Stakeholder performance measurement in practice; Shareholder analysis; Stakeholder analysis; Theorizing the results; Recent developments and the future of social accounting; Bibliography; Index.
'...a rigorous, yet highly readable analysis of the practical issues encountered in applying a stakeholder framework to the measurement of corporate social performance. A particular strength of the book is its use of detailed case studies for illustrative purposes. A further noteworthy feature lies in the timely discussion of the potential for internet reporting and widely touted social accounting standards for establishing higher levels of corporate accountability.' Professor David L. Owen, University of Nottingham, UK 'The book uses detailed case studies providing the foundations for understanding and applying corporate social performance, and offering a stakeholder framework by which corporate social performance can be measured, alongside a detailed consideration of the value of different stakeholder measures.' Corporate Citizen