Corporate Planning: A Practical Guide

1st Edition

John Argenti

Routledge
Published April 10, 2018
Reference - 268 Pages
ISBN 9781138564114 - CAT# Y381566
Series: Routledge Library Editions: Management

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Summary

Originally published in 1968. Corporate planning is now an established part of management thinking. John Argenti had a large part to play in introducing the technique to British management. His book shows how the manager can apply corporate planning in his own company with a very clear idea of why he is introducing it, what to expect from it, how to start, and what to avoid. This title will be of interest to students of business studies and management.

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