Contemporary Radio Programming Strategies

1st Edition

David T. MacFarland

Routledge
Published April 10, 2018
Reference - 211 Pages
ISBN 9781138215672 - CAT# Y291009
Series: Routledge Library Editions: Radio

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Summary

This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’

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