Contemporary Public Opinion: Issues and the News

1st Edition

Maxwell McCombs

Routledge
Published August 1, 1991
Reference - 122 Pages
ISBN 9780805811025 - CAT# ER2707

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Summary

This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.

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