Contemporary Issues and Prospects in Business Development in Africa: Celebrating the 20th Anniversary of the Journal of African Business

1st Edition

Simon P. Sigué

October 7, 2019 Forthcoming
Reference - 142 Pages
ISBN 9780367355296 - CAT# 326018

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Celebrating the 20th anniversary of the Journal of African Business, this book delves into contemporary issues in business and business knowledge development in Africa.

This collection of eight chapters—by fourteen distinguished scholars based in Africa, Europe, and North America—covers anticorruption strategies; domestic credit and export diversification; the challenges of doing business in African countries; the emergence of African endogenous businesses; board gender diversity; governance and performance of strategic alliances; customer-centric marketing in Africa; and the intellectual development of the Journal of African Business as the premier research outlet for African business since its inception in 2000. Each chapter offers a cogently differentiated perspective about business growth or business knowledge development in Africa.

Made up of contributions which are vividly and ingeniously written to be accessible to decision-makers and other non-experts, this book will be of interest to all those researching the development of business in Africa. This book was originally published as a special issue of the Journal of African Business.

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