Consumer Research: Postcards From the Edge

1st Edition

Stephen Brown, Darach Turley

Routledge
Published December 18, 1997
Reference - 424 Pages
ISBN 9780415173179 - CAT# RU17104

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Summary

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

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