Consumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics

1st Edition

Barrie Gunter, Adrian Furnham

Routledge
Published October 7, 2015
Reference - 198 Pages
ISBN 9781138832466 - CAT# Y173480
Series: Routledge Library Editions: Consumer Behaviour

For Instructors Request Inspection Copy

was $53.95

USD$43.16

SAVE ~$10.79

Add to Wish List
FREE Standard Shipping!

Summary

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title