Consumer Behavior Knowledge for Effective Sports and Event Marketing

1st Edition

Lynn R. Kahle, Angeline G. Close

Published September 22, 2010
Reference - 348 Pages
ISBN 9780415873581 - CAT# Y105351

For Instructors Request Inspection Copy


Add to Wish List
FREE Standard Shipping!


The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.


We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title