Constructing the Persuasive Portfolio: The Only Primer You’ll Ever Need

1st Edition

Margaret Fletcher

Published September 8, 2016
Reference - 248 Pages - 469 Color Illustrations
ISBN 9781138860971 - CAT# Y177960

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Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout.

You will learn how to:
-Identify your readership
-Collect, document, and catalog your work
-Organize your portfolio
-Visually structure your portfolio
-Design your layout
-Manage both printed and digital portfolio formats

As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!


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