Competitive Strategy Analysis For Agricultural Marketing Cooperatives

1st Edition

Ronald W Cotterill

CRC Press
Published June 17, 2019
Reference - 245 Pages
ISBN 9780367009113 - CAT# K403342

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Summary

This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.

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