Competitive Marketing (RLE Marketing): A Strategic Approach

1st Edition

John O'Shaughnessy

Routledge
Published November 26, 2015
Reference - 766 Pages
ISBN 9781138971387 - CAT# Y208317
Series: Routledge Library Editions: Marketing

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Summary

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

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