Communicating Strategy

1st Edition

Phil Jones

Gower
Published February 19, 2008
Reference - 198 Pages
ISBN 9780566088100 - CAT# Y236644

For Instructors Request Inspection Copy

was $53.95

USD$43.16

SAVE ~$10.79

Add to Wish List
FREE Standard Shipping!

Summary

'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'

Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.

With guidance on how to create change champions, the book is vital reading for senior managers globally.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title