Communicating Science and Technology Through Online Video: Researching a New Media Phenomenon

1st Edition

Bienvenido León, Michael Bourk

Routledge
Published March 26, 2018
Reference - 140 Pages - 4 B/W Illustrations
ISBN 9781138483491 - CAT# K349117
Series: Routledge Focus on Communication Studies

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Summary

Online video’s unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public. The outcome of the international research project "Videonline," this book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor. If offers various methodological approaches: a literature review, content analysis, and interviews and surveys of expert practitioners to provide information on how to maintain standards of rigour and technical quality in video production.

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