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December 14, 2016
by CRC Press
Reference - 536 Pages - 93 B/W Illustrations
ISBN 9781498730600 - CAT# K26138
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Commercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineers serves as a high-level guide to answering key questions and critical issues that confront founding entrepreneurs on their quest to commercialize their knowledge-based innovations. It highlights the unique problems shared by all technologists across knowledge-intensive fields and how to overcome the most predictable obstacles faced by technology entrepreneurs. It demystifies the process of commercializing advanced products that require a high degree of specialized knowledge. Typically, these are "disruptive technologies" with the potential to revolutionize whole industries. The book simplifies the launch of high-tech ventures such as pharmaceuticals, genetic and biotechnology products, wireless devices, fuel cells, and minimally invasive medical devices. Additionally, it will help readers bring their disruptive technologies to profitability.
Part I Development on a Shoestring
Part II Classical Initial Decisions
Part III Product Launch
Part IV Pathways to Profitability
"This is an outstanding, complete, well-written and unique reference that provides for the full understanding of the ‘business of Science.’ From development to business and from Innovation to marketing, most every area of commercialization is covered in ‘story-like fashion with examples and references.’ Whether you are a scientist, engineer or businessperson, student or expert, this book will serve as a source of learning and reference."
—Edward Weiner, Director, Pharmaceutical Industry, Boston, Massachusetts, USA
"Good high level description of the innovation process affecting entrepreneurs, firms, and industries. It is easy to read and should be relevant to most academics looking to commercialize their intellectual property who might not have entrepreneurial and commercial experience."
—Stefano Ciampolini, Imperial College London, United Kingdom