Collaborative Ethnography in Business Environments

1st Edition

Maryann McCabe

Routledge
Published October 18, 2016
Reference - 138 Pages - 21 B/W Illustrations
ISBN 9781138691544 - CAT# Y286321

For Instructors Request Inspection Copy

USD$45.95

Add to Wish List
FREE Standard Shipping!

Summary

In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book

  • argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture;
  • addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders;
  • reveals the essentially dynamic process of collaborative ethnography;
  • shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title