Children as Consumers: A Psychological Analysis of the Young People's Market

1st Edition

Adrian Furnham, Barrie Gunter

Routledge
Published March 26, 1998
Reference - 224 Pages
ISBN 9780415185356 - CAT# RU17974
Series: International Series in Social Psychology

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Summary

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

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