Celebrity, Convergence and Transformation

1st Edition

Douglas Brownlie, Paul Hewer, Finola Kerrigan

Routledge
Published February 7, 2019
Reference - 266 Pages
ISBN 9780367230869 - CAT# K422147
Series: Key Issues in Marketing Management

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Summary

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.

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