Cases in Advertising Management

1st Edition

Larry D Kelley, Donald W Jugenheimer

Routledge
Published April 15, 2009
Reference - 192 Pages
ISBN 9780765622617 - CAT# Y181565

For Instructors Request Inspection Copy

was $62.95

USD$50.36

SAVE ~$12.59

Add to Wish List
FREE Standard Shipping!

Summary

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title