CIM Coursebook Marketing Communications 07/08

3rd Edition

Chris Fill, Graham Hughes

What are VitalSource eBooks?

Routledge
Published May 13, 2013
Reference - 336 Pages
ISBN 9780080561103 - CAT# Y130723

For Instructors Request Inspection Copy

was $36.95

USD$33.26

SAVE ~$3.70

Add to Wish List
FREE Standard Shipping!

Summary

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Communication strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title