CIM Coursebook 08/09 Assessing the Marketing Environment

1st Edition

Diana Luck, Diana Luck

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Routledge
Published May 4, 2010
Reference - 384 Pages
ISBN 9780080943497 - CAT# Y129208

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Summary

BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

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