CIM Coursebook 03/04 Marketing Fundamentals

1st Edition

Frank Withey

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Routledge
Published May 13, 2013
Reference - 384 Pages
ISBN 9780080939865 - CAT# Y130753

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Summary

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts

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