Business Transformation Planning for Leaders: A Tactical Roadmap for Achieving Profitable Growth with the Highest Return on Capital

1st Edition

Kiran Gurumurthy

Productivity Press
December 20, 2018 Forthcoming
Reference - 104 Pages - 40 B/W Illustrations
ISBN 9781138370661 - CAT# K397307

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Summary

This book provides an analytical and a systematic roadmap to achieve profitable growth with the highest return on capital. To achieve this objective consistently in a company, the book lays out a simple roadmap that aligns all functions and departments. Most business leaders have "experience bias," which refers to focusing on actions around their own respective strengths and background. For example, a business leader with a marketing background tends to look for ways to revive the company’s performance through marketing activities such as strategic planning, product positioning, and advertising. The problem with this approach is that a business is a labyrinth of cross-functional activities -- therefore, narrowing on only one area does not provide the expected results and sometimes forces all the efforts in an area of comfort for the business leader. This hides the real challenges of the business and the problem only continues to escalate. This book provides a holistic approach to transform your business.

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