Business Transformation Essentials: Case Studies and Articles

1st Edition

Axel Uhl, Lars Alexander Gollenia

Routledge
Published September 13, 2013
Reference - 280 Pages
ISBN 9781472426987 - CAT# Y253301

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Summary

Transformation programs are an common feature of global companies carrying out major strategic change projects. These programs combine business and technical expertise to bring together management and information systems. Managers rate firms' transformation competencies relatively poorly, and the success rate of such endeavours is correspondingly low.

Using a variety of case studies including: Allianz SE, Shell, SAP, Vodafone, and Mercedes-Benz, this book provides unprecedented insights into characteristics of current transformation programs and the potential that can be leveraged by applying a holistic transformation management approach.

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