Business Intelligence for Small and Medium-Sized Enterprises: An Agile Roadmap toward Business Sustainability

1st Edition

Lila Rao-Graham, Maurice L. McNaughton, Gunjan Mansingh

Auerbach Publications
August 1, 2019 Forthcoming
Reference - 176 Pages
ISBN 9781138584211 - CAT# K376967

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There is a misconception of some business leaders that BI is for those large, multinational, resource intensive enterprises, however, this is not the case. Small and medium-sized enterprises (SMEs) have an excellent opportunity to harness their natural agility to compete and to do this they should look to business analytics. This book presents a process model that can be adapted by organizations looking to acquire agility through analytics. It describes the steps of this model and provides real world examples. It provides researchers, practitioners and students with a thorough understanding of implementing strategic business analytics.


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