Business Intelligence and Analytics in Small and Medium Enterprises

1st Edition

Pedro Novo Melo, Carolina Machado

CRC Press
December 27, 2019 Forthcoming
Reference - 176 Pages - 28 B/W Illustrations
ISBN 9780367173883 - CAT# K413633
Series: Manufacturing Design and Technology

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Summary

Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that are visible is related to business intelligence and analytics (BI&A). Concepts such as data warehouse, key performance Indicator (KPIs), data mining, and dashboard are changing the business arena.

This book aims to promote research related to these new trends that opens up a new field of research in the small and medium enterprises (SMEs) area.

Features

  • Focuses on the more recent research findings occurring in the fields of BI&A
  • Conveys how companies around the world are facing today's technological challenges
  • Shares knowledge and insights on an international scale
  • Provides different options and strategies to manage competitive organizations
  • Addresses several dimensions of BI&A in favor of SMEs