Business ecology is a new field that synthesizes centuries of cultural wisdom, a close observation of natural systems, and proven business success strategies, such as strategic planning and total quality management. It emulates nature's systems design to provide a harmonious, relationship-oriented approach that reveals how your organization really works. This book applies these principles to help you integrate profitability, stakeholder relations, and environmental performance ¦ giving your organization the natural edge in emerging ecological economy.
Business ecology measures not just financial but overall viability by revealing vital flows and relationships that sustain your business. It is a lens for seeing those intangible elements of your organization's design -- such as core values, value-creation cycles, and innovative thinking ¦ that are essential factors shaping its success.
The Business Ecology Network (BEN), founded in 1995, is a catalyst for life-sustaining enterprise. BEN is a learning community for leaders and managers who want to apply a new way of thinking ¦ business ecology ¦ to create new, sustainable opportunities for their businesses and non profit organizations. Visit the BEN web page at http://naturaledge.org.
Table of Contents
A New Way of Doing Business * The Seven Seeds of Business Ecology * Weaving Proven Success Strategies with Leading-Edge Thinking* Why Business Ecology Makes Sense* A Deeper Look at design, Economic Systems, and Organizations* The Power of Life Cycle Thinking* The Changing Business Environment: Economic Cycles* The Life Cycle of Value Creation* Growing Innovation* Surviving in the Market Environment* Seeing Business with New Eyes* An Organic Model for Organizations* Metabolism: Your Company's Internal Economy* Values-Based Organization and Development* Niche: What Your Company Does for a Living* Habitat: Where Your Compnay Lives* Applying Business Ecology to Aquaculture* Your Organization's Life Force* The Intelligent Organism* Powerful Insights* Water: The Liquid Asset* Creating a Healthy Atmosphere* We Are What We Eat* Discovering the Lost Economy* Closing the Loop:How Systems Thinking Can Help Your Bottom Line* Business Ecosystems Around the World* Learning from Agro-Ecosystems: Challenges and Opportunities* Aligning Vision, Values and Purpose* A New Measure of Organizational Success: Accountability to Stakeholders* Sustainability through Stakeholder Learning* Profiles of Successful Community-Based Organizations* Create a Values-Based Organization* Adapt and Thrive* Use a New Language for Success* Develop Vital Flows and Relationships* Merge Art and Science* Learn from Natural Systems* Put Community Back in Business