Business Analytics: An Introduction

Jay Liebowitz

December 19, 2013 by Auerbach Publications
Textbook - 288 Pages - 57 B/W Illustrations
ISBN 9781466596092 - CAT# K20757


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  • Introduces business analytics concepts, techniques, issues, applications, and emerging trends
  • Includes software-generic exercises and labs along with answers to labs/exercises
  • Examines legal and privacy issues
  • Explores social media in analytics


Together, Big Data, high-performance computing, and complex environments create unprecedented opportunities for organizations to generate game-changing insights that are based on hard data. Business Analytics: An Introduction explains how to use business analytics to sort through an ever-increasing amount of data and improve the decision-making capabilities of an organization.

Covering the key areas of business analytics, the book explores the concepts, techniques, applications, and emerging trends that professionals across a wide range of industries need to be aware of. Better detection of fraud through visual analytics or better prediction of the likelihood of someone getting an infection while in the hospital are just a few examples of where analytics can play a positive role.

As the field of business analytics continues to emerge rapidly, there is a need for a reliable textbook and reference on the subject. Filling this need, this book is suitable for graduate-level students and undergraduate seniors. It maintains a focus on only the key areas so the material can be covered adequately in a one-semester or one-quarter course. Each chapter includes software-generic exercises, labs, and associated answers to the exercises/labs.

Author Jay Liebowitz recently had an article published in The World Financial Review.