Bursting the Big Data Bubble: The Case for Intuition-Based Decision Making

1st Edition

Jay Liebowitz

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Auerbach Publications
Published July 25, 2014
Reference - 351 Pages
ISBN 9780429170560 - CAT# KE84938

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As we get caught up in the quagmire of Big Data and analytics, it remains critically important to be able to reflect and apply insights, experience, and intuition to your decision-making process. In fact, a recent research study at Tel Aviv University found that executives who relied on their intuition were 90 percent accurate in their decisions.Bu