Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

1st Edition

Diana Ingenhoff, Candace White, Alexander Buhmann, Spiro Kiousis

Routledge
Published November 13, 2018
Reference - 320 Pages
ISBN 9781138281356 - CAT# Y316085

For Instructors Request Inspection Copy

was $44.95

USD$35.96

SAVE ~$8.99

Add to Wish List
FREE Standard Shipping!

Summary

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title