What role does the state have over national development within an increasingly globalized economy? Moreover, how do we conceive 'nationality' during periods of rapid economic and social change spurred on by globalization? By examining tourism in the Republic of Ireland over the past 20 years, Michael Clancy addresses these questions of national identity formation, as well as providing a detailed understanding of the political economy of tourism and development. He explores tourism's role in the 'Celtic Tiger' phenomenon and uses tourism as a lens for observing national identity formation in a period of rapid change.
'In Brand New Ireland, Michael Clancy explores the important role tourism played in the rise of Ireland as a 'Celtic Tiger', while providing a sophisticated political economic analysis of this dynamic sector. With his innovative discussion of national branding, Clancy also shows how the story of national economic development has been interwoven with the continuing process of national identity formation.' Waleed Hazbun, Johns Hopkins University, USA 'An excellent outside view on how Irish policymakers have often underestimated the importance of tourism to economic development and national identity formation. Through erudite analysis embellished by interviews with key 'stakeholders' Michael Clancy has made an important contribution to our understanding of these key issues. The book represents an invaluable contribution to an emerging body of knowledge on Irish tourism policy formation.' Jim Deegan, University of Limerick, Ireland