Brains, Media and Politics: Generating Neoliberal Subjects

1st Edition

Rodolfo Leyva

December 10, 2019 Forthcoming
Reference - 240 Pages - 13 B/W Illustrations
ISBN 9780367030339 - CAT# K405428
Series: Routledge Studies in Political Sociology

was $140.00


SAVE ~$28.00

Add to Wish List
FREE Standard Shipping!


Following the 2007-08 global financial crisis a number of prominent academics, journalists, and activists, underestimating the extent to which neoliberalism has shaped the 21st century world order and become entrenched in our socio-political and cognitive fabric, were quick to pronounce the demise of neoliberal capitalism. So far, in spite of significant levels of socioeconomic inequality and environmental destruction generated by neoliberal policies, the ideological hegemony of neoliberalism has not been supplanted, nor really faced any serious unsettling. How, then, has neoliberalism inflected and shaped our ‘common sense’ understandings of what is politically, economically and culturally viable? This book combines leading theories from sociology, media-communications, developmental psychology and cognitive science, and draws on primary evidence from a unique mix of qualitative and quantitative studies - of young people’s leisure practices and educational experiences, of young adults’ political processes in relation to exposure to social networking sites, and of the effects of commercial media viewing on material values and support for social welfare - to provide a nuanced account of how the conscious and non-conscious cognitive dimensions of people’s subjectivities and everyday social practices contribute to the macro processes of neoliberal reproduction. As such, it will appeal to scholars across the social sciences with interests in neoliberalism, political engagement and social attitudes.

Share this Title