Big Data for Qualitative Research

1st Edition

Kathy A. Mills

March 26, 2019 Forthcoming
Reference - 88 Pages
ISBN 9780367173814 - CAT# K413627


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Big Data for Qualitative Research covers everything small data researchers need to know about big data, from the potentials of big data analytics to its methodological and ethical challenges. The data that we generate in everyday life are now digitally mediated, stored, and analyzed by web sites, companies, institutions, and governments. Big data is large-volume, rapidly generated, digitally encoded information that is often related to other networked data, and can provide valuable evidence for study of phenomena.

The book explores the potentials of qualitative methods and analysis for big data, including text mining, sentiment analysis, information and data visualization, netnography, follow-the-thing methods, mobile research methods, multimodal analysis, and rhythmanalysis. It debates new concerns about ethics, privacy, and dataveillance for big data qualitative researchers.

This book is essential reading for those who do qualitative and mixed methods research, and are curious, excited, or even sceptical about big data and what it means for future research. Now is the time for researchers to understand, debate, and envisage the new possibilities and challenges of the rapidly developing and dynamic field of big data from the vantage point of the qualitative researcher.

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