December 19, 2019 Forthcoming
Reference - 152 Pages - 1 B/W Illustrations
ISBN 9780367198534 - CAT# K418179
Series: Routledge Frontiers of Business Management
SAVE ~$31.00 on each
Crowdfunding is emerging as a new source of financing for creativity and innovation. It promotes the launching and scaling of new projects for different types of creators by providing networked platforms and handy digital tools.
This book provides insight into crowdfunding and how crowdfunding contributes to our communities and society. The book includes an overview of existing discussions across different disciplines, i.e. entrepreneurship, information systems, marketing, and correlates the literature to the best crowdfunding practices.
The book begins with origins, basic notions, and antecedents of crowdfunding. In the main parts, it demonstrates the five distinguished facets of crowdfunding: Creativity, diversity, balance, connection, and change. It also addresses the drawbacks of crowdfunding and subsequent outcomes of crowdfunding success. Finally, it provides a perspective on the future of crowdfunding.
Part 1 About Crowdfunding
1. Crowdfunding: An old story?
2. How crowdfunding works
3. Understanding the foundation of crowdfunding
4. What we know (and don’t know) about crowdfunding
Part 2 Beauty of crowdfunding
Part 3 Behind crowdfunding
10. Key challenges and drawbacks of crowdfunding
11. What comes next after crowdfunding
Epilogue: Divergence and convergence