Base of the Pyramid Markets in Africa: Innovation and Challenges to Sustainability

1st Edition

Judy N. Muthuri, Marlen Gabriele Arnold, Stefan Gold, Ximena Rueda

June 26, 2020 Forthcoming
Reference - 232 Pages - 11 B/W Illustrations
ISBN 9781138389113 - CAT# K399418
Series: Innovation and Sustainability in Base of the Pyramid Markets


Available for pre-order. Item will ship after June 26, 2020
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This book focuses on the Base of the Pyramid (BOP) in Africa, and examines the role of the private sector in the fight against poverty.

The BOP concept, which is a market-based approach to poverty eradication, presents a great avenue for businesses to develop opportunities and new business models that enable and empower those in the BOP population in Africa to raise their socio-economic welfare and well-being. The BOP market and the business interest in the BOP in Africa is rising. This book furthers our understanding of the characteristics of BOP markets in Africa, and the challenges and opportunities to address poverty and development in a sustainable manner. The book covers various themes of BOP markets and their embeddedness in social-cultural settings in Africa. The different chapters employ a variety of theoretical and methodological approaches to advance research and practice of BOP in Africa. The book chapters reflect multiple diversities that characterise sub-Saharan Africa based on studies in thirteen country contexts and from five industry sectors.

This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.

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