Auto-Opium: A Social History of American Automobile Design

1st Edition

David Gartman

Routledge
Published October 6, 1994
Reference - 288 Pages
ISBN 9780415105729 - CAT# RU12317

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Summary

This much needed book is the first to provide a comprehensive history of the profession and aesthetics of American automobile design. The author reveals how the appearance of the automobile was shaped by the social conflicts arising from America's mass production system. He connects the social struggles of American society with the organizational struggles of designers to create symbol-laden substitutes for the American dream. Theoretically sophisticated, lucid and compelling, Auto-Opium will appeal to all interested in the American obsession with the car.

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