Audience Transformations: Shifting Audience Positions in Late Modernity

1st Edition

Nico Carpentier, Kim Christian Schrøder, Lawrie Hallett

Routledge
Published September 16, 2015
Reference - 280 Pages
ISBN 9781138100961 - CAT# Y212241
Series: Routledge Studies in European Communication Research and Education

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Summary

The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as the main societal driving force, but also avoiding the media-centric reduction of society to the audiences that are situated within. Audience Transformations provides a platform for a nuanced and careful analysis of the main changes in European communicational practices, and their social, cultural and technological affordances.

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